The Woman In Black (Film Poster 1) - Meg

This poster is from an international film starring Daniel Radcliffe, most known for his role as Harry Potter. The unique selling point is that he is from an extremely popular franchise, causing the audience to recognise him straight away, making the films popularity go through the roof.

This film has a variety of different film posters, this allows the audience to see the film from different perspectives if you like.

I've chosen the one on the right purely because you can see our main characters face in an extreme close up. The point of a close up shot is so the audience is able to see into the character, as you can see very little emotion in his face, this could suggest something is very unnerving about the movie/
The blue in his eyes also links with the colours within the poster. because its quite pale, it could link with fear also.

The other character is in the background, which as an audience we already associate as being the antagonist. She's in front of a cross which could signify death, as in a graveyard of some sort. Our female character is also directly above the title, also giving away that she is "the woman in black".
The clouds also look like they have just formed, causing them to come together, leaving gaps in between them. This could suggest pathetic fallacy is also being involved with the poster/ Raising the tension with weather is an excellent method to show sadness for e.g. rain & gloominess.

I think the target audience for this film by looking at the poster is a range between early teens and upwards. The rating for this movie is actually a 12A, but because our character looks like a young adult, it seems like it would maybe appeal, to a slightly older age group than 12.

The text is actually blurred into the blue wash of the poster, and blended with the misty look.
Mist has strong connotations of ghosts, and other scary things. Within a horror poster you obviously have to also follow the conventions of a horror film, leaving room for the audience to raise the enigma.  They also have a few links at the bottom, and the age rating. A very small font is used to make sure it's not stealing all the attention away from it's main focus.