This poster is from a short film starring Andrew Scott, most commonly known for his role Jim Moriarty, in the series Sherlock Holmes. The unique selling point is that Andrew Scott is part of a very widely known, crime drama television series, which leaves the audience to recognise the man on the poster. They also use Georgia Groome who is known for her role in 'Angus, Thongs and Perfect Snogging'.
Interestingly, they use both antagonists and protagonist in this short film poster (contextually you wouldn't know this, but they almost make it seem that the relationship between the man and the woman is romantic, even though it isn't). This is quite unusual as you'd stereotypically see just the protagonist.
The setting is of a beach which suggests romance within the two characters, although the image across the top of the poster is of our female character, with more of a distressed facial expression. To the audience, this already starts to make us think that she is at a loss for whatever reason, and this man has made her happier.
The photos are conventionally a medium close up/close up and can also be a two shot.
This poster is very centred, and uses the same colour font throughout to keep in touch with the colour scheme. The colours almost make a sepia effect, which doesn't connote danger, which suggests this film is either a romance or a drama. "Silent Things" is the largest text on the poster, which is the main typography focal point. The billing block is in a very small font so it doesn't navigate away from the main point of the poster. The characters names are featured, but the text is also quite small. This suggests they are all as important roles as the other (they also seem to go up in a ranking - protagonist >>> antagonist).
Right at the bottom of the poster are nominations for different film festivals. By doing this, it's showing the audience what others thought of the film. A film nomination is a good thing, and as the characters are well known from other popular tv programmes and films, it will encourage the audience to go and see the film.
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