Wednesday 25 November 2015

Film Poster Research: 'Fumer Tue' [Alex]

'FUMER TUE'

This short film poster is from a French film festival. I thought it would be interesting to look at international interpretations for inspiration.

Just like 'Superhero', the general formatting of the poster is very simple and isn't overcrowded with information or images.

This short film doesn't include any actor names on, and the largest font used is the title. The title, alongside the main image gives indication into the plot line.

The main image is a carton of generic cigarettes with sticking out, poking towards the viewing audience. It's almost as if the person in the image is offering the audience a cigarette. This particular format interests me as they have included the directors' names on the carton as an overlay - normally where the name of the cigarettes are.

As for the title of the film, 'Fumer Tue' translates to 'Smoking Kills' - which juxtaposes the suggested image. The font is a bold, white font that contrasts the dark background - this is expected in film posters as they can be seen from a distance and capture the imagination. I also like the simplistic style of this; as well as being centered, the title features a white box around it to maintain formality. As there is only one image on a fairly dark background, the text may look out of place without it.

The billing block is also different to many other film posters as it does not keep the generic font - it looks as though this film has used an edited version of 'Ariel', a generic font available on all computers. Again, the credit block is centered to keep the structure of the poster, and works nicely as the opacity has been slightly lowered.

This poster also includes the production company logos in the far right corner. Although they are very small, it's an interesting feature to include. This is something that many feature-length films avoid, and is an odd detail for a short film. This could be helpful if the film has a smaller production team/billing block, just to fill out the bottom of the screen more. As we fall into this criteria, having only 3 of us create the film, we could consider adapting our posters like this.

It's hard to suggest an audience right now for this film, mainly because no clear genre is shown; so that does tarnish my feelings for it. Keeping in mind that many short films do not adhere to just one genre, or any genre at all. 

Edit: I have had some issues uploading this particular blog post, but as of 4th December, it seems as though this has been fixed. Very sorry for the inconvenience!

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