'Splitting Lanes'- Short film poster (Holly)

 Splitting Lanes

The poster uses dark colours to show the scene is set at night. We would assume the genre of this film is horror or thriller. The split is clearly shown between the two sides of the lines with the background sky. The left side is shown with dark macabre colours, giving the sense of the unknown, and the right side shows clearing sky, with stars and the outline can clearly be shown of hills or mountains. The split between the lines could show a good vs evil opposition and a distinct split between either side. The genre of the film as a horror or a thriller is outlines by the bold white words 'inspired by a true story' which is usually used to generate fear in an audience for thriller movies. The font is bold and in the style of road markings, giving a direct link. The outline of the road is given the effect of 'never ending' giving a sinister mood to the poster as it leads into the darkness. I like the direct link between the font and the road markings, the yellow creating a stand out effect. From the style of the poster you can assume the narrative will take place at night on a dark road, and could potentially have a split or oppositions between conflicting sides.

There are a lot of names mentioned in the smaller credits, such as the director and the actors. This is a common aspect of feature length films, as actors usually generate an audience. We can assume from this the director or actors have some sort of influence in the industry to attract an audience.

This is something we probably wont use in our film poster as we only had three actors in our film.