Little White Lies Research- What is it and who reads it?

'Little White Lies' is also an independently published film review magazine which is under a bi-monthly subscription, which features writing, illustration and photography all related to cinema. It is published by 'The Church of London' who also produce 'Huck' magazine.

The magazine gathered results from a reader survey they ran, which gave the magazine their demographic and psychographic audience traits.

The demographic of the magazine mostly consists of 63% male readers and 37% female, which is two thirds of the magazine as a male demographic. The large majority of the male readers are aged 25-35, which shows a target to audiences who earn their own leisure pound, and have more of a disposable income to be able to spend on things such as films or magazines. The magazine costs £6 per issue and subscription to the magazine is an option, which is how the magazine generates their revenue. This then leads on to the psychographic information , 72% of the audience visit the cinema 0-4 times per month, showing their interests and hobbies also relating to their disposable income as cinema costs are rising more and more. 

The audience for 'Little White Lies' are mainly job based in the creative and visual arts, as graphics and aesthetic is an important feature in the magazine along with the content, relating to the various industries, leaves the magazine as valuable.